Verimatrix gets big into big data with MiriMON acquisition | Security | News | Rapid TV News
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In a move that it says underscores its commitment to operator analytics through device-level data collection, content and revenue protection firm Verimatrix has bought the MiriMON technology and development team from Genius Digital.

Verimatrix 31may2017Owned by Genius Digital since 2012, MiriMON is designed to deliver real-time service quality and customer experience insight for digital TV and streaming media services. With the solution, customer service agents, network operations teams, product managers and marketing teams, can generate real-time updates through live dashboards and have access to deep insights available through historical trend reports. MiriMON is also built to drive customer loyalty and minimises churn, while offering powerful analytics for optimising content scheduling and analysis. The technology has already been integrated within Verimatrix’s Verspective Operator Analytics solution suite and ViewRight Ultra downloadable app packages.

Verimatrix says that the acquisition enables a closer alignment with Verspective and its security foundations and full control over the roadmaps for the core data collection technology and service dashboard displays.

“This is a natural addition to our Verspective Operator Analytics solution,” explained Verimatrix CEO Tom Munro. “We see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services.”

Along with the data collection technology, Verimatrix will add a new core analytics engineering team that will be based in a development centre in Bristol, UK. Verimatrix will continue its long-standing partnership with Genius Digital with a focus on expanding the applications of Genius Digital’s Insight and Analytics services, enabling both data-driven subscriber analytics and enhanced advertising services. “We are convinced that data security will be key to enabling the data-driven pay-TV operator and we are delighted that our data collection technology will continue to be integrated as part of the Verspective Operator Analytics suite,” added Genius Digital CEO Tom Weiss.