Global pay-TV growth stalls | Pay-TV | News | Rapid TV News
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globalpaytv 19june2017Even though the sector’s revenues in 138 countries have increased by $32 billion between 2010 and 2016 to reach $202 billion, pay-TV growth has flat-lined according to data from Digital TV Research.

The Global Pay-TV Revenue Databook showed that despite this solid total, only $1.23 billion was added in 2016. The data also showed that half of the $32 billion extra revenues generated between 2010 and 2016 came from four countries: the US ($7 billion), China ($4 billion), Brazil ($3 billion) and India ($2 billion).

The data also showed that the US accounted for 49.5% global pay-TV revenues in 2016; slipping below the halfway point for the first time. The 2016 total is down from 54.5% in 2010. The US is followed (a long way behind) by China, the UK, Japan and Canada. These five countries generated two-thirds of global pay-TV revenues in 2016. The Asia Pacific region added $10.21 billion between 2010 and 2016, an increase of 42%, resulting in a total of $34.38 billion. Latin America increased its value 78% to $18.44 billion. Sub-Saharan Africa more than doubled its total to $4.20 billion.

Overall, pay-TV revenues more than doubled in 59 countries between 2010 and 2016. However, revenues declined in nine countries, mainly due, said the analyst, to subscribers converting from standalone TV to bundles which are less lucrative for TV. “Despite its pay-TV revenues being higher in 2016 than in 2010, North America peaked in 2015,” remarked Simon Murray, principal analyst at Digital TV Research. “Its 2016 total was $1.77 billion down on 2015. Although no decline was recorded, European pay-TV revenue growth has slowed down considerably.”

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