Phase 3 selects Archion EditStor for vintage TV infomercials | Ad Tech | News | Rapid TV News
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Phase 3 Productions has chosen the Archion EditStor to help in the production of infomercials promoting vintage television projects released on DVD.


The company is using EditStor for its Avid project sharing, which the company calls “simple, intuitive and foolproof,” ensuring company-wide ease of access to shared files for a diverse range of clients.

“Phase 3 started out basically doing broadcast advertising and promotion, but the scope of our work has broadened over the years to include EPKs and even live performances of stage plays,” said Phase 3 founder and president Alex Trocker. “We also do a lot of infomercials, so our scope has expanded to include a great deal of live action production along with our post. We’ve done quite a few infomercials, documentaries and feature content packages for DVDs recently.”

These have been for such classic TV series as the Carol Burnett Show, Get Smart, the original Batman series and Laugh-In, along with specials like the Motown 25 Anniversary and many variety shows, such as those starring Johnny Carson, Bob Hope and Andy Williams, and the Dean Martin Roasts. Some of the projects include 15 to 20 hours of original documentary material as well.

Trocker added: “We have been long-time Archion customers, starting years back when we had their Synergy to expand our Avid Unity system. It integrated into our workflow beautifully, so when it came time to replace the Unity, we went to learn about Archion’s EditStor. As far as the price comparison goes, it can’t be beat. We simply had to have a large, high performance, big media storage system with Avid project sharing (bin locking) in which we would keep all that content online all the time. The Archion EditStor system makes our lives easy. All of us here at Phase 3 are writers, producers or directors, so we are all well-rounded generalists. We are all comfortable editing with the Avid and accessing the EditStor for storage. The EditStor shares all of our Avid projects across all editorial needs, including graphics, sound mixing and final cut.”