AccuWeather has appointed Bill McGarry as vice president of sales within its TV advertising group.
McGarry is tasked with developing and fostering client relationships through data-driven advertising strategies from AccuWeather, tailored to agency partnership goals. AccuWeather offers brands access to a multi-platform audience, across mobile applications, web, mobile web, radio, television, newspapers, connected TVs and place-based media.
"Bill is an experienced, high-impact leader who will work closely with clients to develop strategic, hyper-targeted advertising campaign solutions," said Steve Smith, president of digital media at AccuWeather. "AccuWeather is a digital media leader with the No 1 mobile weather website in the world and expansive cross-platform reach that no other publisher can provide. Bill is building on AccuWeather's momentum to bring this unprecedented value to advertisers."
Prior to this appointment, McGarry served as chief revenue officer at The Daily Beast. He also led digital strategy and sales initiatives for Hearst Men's Group, in addition to advertising sales leadership positions at Rodale, Condé Nast and Spin BuzzMedia.
"I am honoured to join AccuWeather during a time of record-setting innovation and growth," said McGarry. "I look forward to bringing the power of AccuWeather's global brand leadership, multi-platform reach and industry-leading data intelligence to clients worldwide."