Alexis Sánchez, star of Chile’s national football team, is the main character in Movistar’s 360º platform for FIFA’s ConfeCup.
Through the #ModoFutbol website, Movistar has released a 360º video, starring an 80-year-old Sánchez, to promote the ConfeCup’s mobile app, on which the telco will live broadcast all the games. The tournament begins today (17 June) with the opening match between Russia and New Zealand.
The interactive video has several clickable points which tell different stories about Chile’s football and Sánchez's career, which includes playing for FC Barcelona and Arsenal.
As announced two weeks ago, Movistar Chile reached an agreement with Mountrigi Management Group to stream the entire FIFA’s ConfeCup on mobile devices. The project will be then extended to Russia 2018 World Cup and India 2017 U17 World Cup.
As Telefónica’s unit with the strongest investment in developing reliable live over-the-top (OTT) programming, Movistar Chile had already tested a similar mobile platform with the national football league and the Copa Chile.