International media and entertainment organisation Antenna Group is to become the exclusive distributor of Vice Media’s youth-focused international TV network, Viceland’s, original content across Central and Eastern Europe.
Antenna Group’s international distribution arm, Antenna International Enterprises, will represent more than 300 hours of original Viceland content across CEE territories including Russia, Greece, Romania, Croatia and Hungary among other countries in the region, excluding Poland.
Viceland has a catalogue of award-winning programming spanning factual, current affairs and entertainment formats, from original series such as the Emmy-Award documentary Gaycation starring Ellen Page; investigative docu-series Black Market starring Michael K Williams; Action Bronson’s culinary travel show F*ck That’s Delicious and US late night show Desus & Mero fronted by the Bodega Boys who offer viewers a take on politics, sports and entertainment.
The deal is a further expansion of Antenna Group and Vice Media’s existing partnership. In 2014, the companies set up a joint venture in Greece, Serbia and Romania launching editorial and production operations to create and distribute content. Following what was claimed to be ‘huge’ success in reaching key younger demographics and viewer engagement, it was announced in 2016 that the joint venture will expand to new territories including Russia, Czech Republic, Hungary, Bulgaria, Slovenia, Slovakia and Croatia.
This latest deal will incorporate Viceland’s library of flagship programming, along with select Vice Media shows including Emmy-Winning docu-series Vice, which explores global issues such as conflict and corruption, anti-government rebellions and climate change.
International distribution of Vice content will be managed by Antenna Group’s head of distribution, Tatjana Pavlovic, and available to international broadcasters at this year’s NATPE Budapest market. Antenna has the international distribution rights to almost 10,000 hours of content across all genres. Titles include the recently announced new documentary series exploring traditions and customs from the Balkans region as well as long-running international drama Brousko.
“We already have a highly successful, long-standing relationship with Vice Media and are delighted to now expand that partnership into content distribution,” said Antenna Group managing director Pete Smith, announcing the deal. “Antenna Group is the leading media company in Central and Eastern Europe with an unparalleled presence and knowledge of the region. That, combined with our existing in-depth knowledge of Vice and its global content, makes us the perfect partner to increase awareness of its Viceland slate.”
Added Viceland International president and chief corporate development officer James Rosenstock: “A crucial region to Viceland’s ongoing global expansion, we’re delighted to be furthering our relationship with Antenna Group, as we increase our footprint across Central and Eastern Europe. As a region that has embraced Vice content across our digital channels to date, we’re excited to be delivering Viceland’s new roster of programming to its audiences.”