Majority of pay-TV viewers want à la carte pricing | Media Analysis | Business
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More than three-quarters of respondents in a new survey only want to pay for the channels they watch.

tivo 15 june 2017The 17th edition of TiVo’s quarterly video trends report reveals that in the US, the average price respondents will pay for the top 20 channels is $28.31 (a 14% decrease over two quarters), while in Canada, the average price respondents will pay for the top 20 channels is $25.56 (a 20.1% decrease over two quarters).

The 77.3% of those wanting à la carte is a slightly higher response quarter over quarter and year over year.

TiVo also found that that content recommendations positively impact the perceived value of pay-TV providers’ content discovery experiences. With nearly three out of four survey respondents who use recommendations services from their providers indicating the ease with which they can find something to watch.

When it comes to sports discovery, 34.3% of respondents in a new survey said they are ‘always’ or ‘sometimes’ frustrated when trying to find their favourite teams or sporting events, in general. This presents an opportunity for social and over-the-top (OTT) services to the detriment of pay-TV providers, especially as streaming services become more of a mainstream medium for viewing sporting events.

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