Top US pay-TV providers shed nearly half a million subs in Q1 | Media Analysis | Business
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
The largest pay-TV providers in the US - representing about 95% of the market - lost around 410,000 net video subscribers in Q1 2017, compared to a gain of approximately 10,000 subscribers in Q1 2016. According to Leichtman Research Group (LRG), these operators account for 93.3 million subscribers.

LRG 14 june 2017The top six cable companies (Comcast, Charter, Altice, Mediacom, Suddenlink and one unnamed private company) have more than 48.6 million video subscribers, and lost about 115,000 of them in Q1 2017 - compared with a gain of about 50,000 subscribers a year earlier.

The DirecTV and DISH satellite TV services claim about 33.2 million subscribers. They lost 320,000 in Q1 2017, compared with a gain of 175,000 one year previous. DirecTV had no net adds (compared to a gain of 328,000 in Q1 2016).

Verizon, AT&T and Frontier, the top telephone companies, together account for 9.8 million IPTV subscribers. They lost 325,000 video subscribers in Qa 2017 - compared with a loss of 350,000 subscribers in Q1 2016.

On the digital front, SlingTV and DirecTV Now have about 1.7 million subscribers. They added about 350,000 subscribers in Q1 2017, compared to 130,000 net adds in Q1 2016

"The pay-TV market lost about 410,000 subscribers in the first quarter of 2017. This marked the first time that the industry has ever had net subscriber losses in the first quarter of a year," said Bruce Leichtman, president and principal analyst for LRG. "The decline in subscribers should not be interpreted as solely driven by a sudden increase in consumers disconnecting services. The net losses are also a function of a decrease in new connects, partially due to some providers less aggressively pursuing lower value customers than in the past."
Add comment
  • No comments found