US dominates TVOD and SVOD film industries in the EU | VOD | News | Rapid TV News
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The European Union as a political entity may at present be enjoying a fiscal purple patch, but when it comes to video-on-demand (VOD), its films are being rather clearly overshadowed by those from the United States, says a report from the European Audiovisual Observatory.

eurovod 17june2017 Part of the Council of Europe, the Observatory examined the catalogues of 68 transactional VOD services in the EU — such as Apple’s iTunes, Microsoft’s Movies,, Chili TV, SF Anytime and 14 additional national transactional video-on-demand (TVOD) services — and found that EU films made up just 23% of the movie roster available in VOD catalogues. Other European films accounted for another 2%.

Compared with the previous year’s study, the current sample has a lower amount of national services and focuses more on pan-European and multi-country TVOD catalogues This in return, said the Observatory, also affected the share of EU 28 films for the 68 TVOD catalogues. In particular, the new edition includes Microsoft’s Movies catalogues in 14 countries, with a high share of US films.

The study also looked at subscription video-on-demand (SVOD) as well as TVOD and found that the struggle for EU films in this sector was even harder with such products making up just under a fifth of the products on offer in the 37 SVOD catalogues examined. This included 28 Netflix country catalogues, Viaplay, C More and four national SVOD services. In the EU SVOD, the US was the source for two-thirds of available films. Compared with the 2015 edition, the sample of Netflix offers in SVOD catalogues passed from only eight to 28. This said the analyst affected the share of EU 28 films in SVOD catalogues as most of the newly integrated Netflix catalogues had a share below 16% of EU28 films. From a statistical point of view, the European Audiovisual Observatory’s VOD study noted that the catalogues of Filmin, Kinoplex and Yomvi were not part of this year’s SVOD sample.