Video to form three-quarters of mobile traffic by 2022 | Mobile | News | Rapid TV News
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An average of over a million broadband subscribers a day will be added from now until 2022, with video being the driving force of this growth, accounting for 75% of all mobile data traffic by then, says the latest Ericsson Mobility Report.

ericssonmobile 14june2017The report, an analysis of mobile data traffic, is designed to provide in-depth measurements from live networks spread around the globe. Fundamentally the report calculates that by 2022 global mobile data traffic will increase to eight times its current level. This, says Ericsson, is the equivalent of the population of Spain streaming HD video 24 hours per day for a month or a single subscriber streaming HD video continuously for 3.55 million years, or 31 billion hours of continuous HD video streaming.

Mobile video traffic is forecast to grow by around 50% annually through 2022, while social networking is expected to grow by 38% annually over the next six years. However, the latter’s relative share of traffic will decline from 13% in 2016 to around 11% in 2022 as a result of the stronger growth in video. Additionally, the use of embedded video in social media and Web pages continues to grow, fuelled by larger device screens, higher resolution and new platforms supporting live streaming. Ericsson’s study regards embedded video in social media and Web pages as video traffic in the forecast and network measurements.

Examining the different types of devices used to consume mobile video, the report found that the emergence of new applications can shift the relative volumes of different types of traffic, and the proliferation of different sized smart devices will also affect the traffic mix; for example, tablets are associated with a higher share of video traffic than smartphones. Typically, smartphones are used more than tablets for watching short video content, but tablets are used more for watching longer video content.

Compared with similar measurements made in the second half of 2015, the share of video traffic on tablets was still increasing, approaching 60% of total traffic in the second half of 2016. On smartphones, the share of video traffic was slightly lower than a year earlier. Overall, the Ericsson report found that YouTube dominated video traffic in most mobile networks, accounting for 40-70% of total video traffic for almost all measured networks, regardless of device type. That said, it was being challenged by local players in some countries. YouTube was also the most used on-demand video service in the world, with 70% of consumers using it at least on a weekly basis. Netflix is now available in most markets, and in some places its share of video traffic can reach 10-20% of total mobile video traffic. In other markets, Ericsson found Netflix’s share of traffic remaining very small.