Univision kicks off social TV football channel | Social TV | News | Rapid TV News
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UnivisionDeportes.com is partnering with millennial sports brand juanfutbol to launch Univision’s social TV football channel.

juanfutbol univision 13 june 2017The network will be live broadcast on Facebook and feature English-language content, focusing on creating socially-native formats for football fans across the US. This season, Univision also trialled football-focused Facebook Live broadcasts through an agreement with Mexico’s Liga MX.

UnivisionDeportes.com and juanfutbol will partner to create a new sports storytelling arm designed for bilingual, bicultural Hispanic millennials who over-index on mobile, digital video and social TV.

Juanfutbol already features engaging content that includes Liga MX, the US and Mexican national teams, the MLS, as well as other relevant football games and tournaments.

“We are thrilled to partner with juanfutbol to bring unique social storytelling to a digital-savvy younger audience, in English,” said Juan Pablo Convers, VP, business development, Univision Digital.

“We created juanfutbol to feel, communicate and be as passionate as any other fan, and now we are excited to expand our presence in the US through the Univision partnership,” said Miguel Ramirez Lombana, CEO, juanfutbol.

“We look forward to combining our unique soccer content with Univision’s distribution and reach, with the goal of developing the best soccer storytelling brand for US Hispanic millennials,” added Mauricio Cabrera, GM, juanfutbol.