Iflix sets sights on streaming service in sub-Saharan Africa | VOD | News | Rapid TV News
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Asian video streaming service iflix is expanding its geographical reach to serve sub-Saharan Africa, with commercial launches planned in the second and third quarters of 2017.

iflix logo 2 June 2017The subscription video-on-demand (SVOD) service, developed for emerging markets, has set up a headquarters in Cape Town, South Africa, from where it will initially serve Nigeria, Ghana, Kenya, Tanzania and Zimbabwe.

It will provide content from Hollywood, Bollywood, Nollywood, as well as other regional and local programming. iflix Africa plans to introduce exclusive African content series, as well as already acclaimed African TV shows and films.

Iflix Africa will be available to over 500 million viewers across the African continent, and follows the launch earlier this year of the SVOD service in the Middle East and North Africa (MENA).

“As Africa transitions from the margins to the mainstream of the global economy, there is a unique, ‘once in a generation’ opportunity to fundamentally shift the way a billion people consume and enjoy content. By 2020, Africa will have 720 million smartphone users. We aim to meet the entertainment needs of those growingly connected viewers,” said Mark Britt, iflix co-founder and CEO.

Andre de Wet, iflix head of Africa, added: “As the fastest-growing mobile market on earth, Africa is without question one of the world’s most dynamic regions. We are thrilled to introduce our first-of-its-kind SVOD service here. We are passionately focused on providing the broadest selection of premium content at a price everyone can afford. We can’t wait to tackle both the enormous opportunities and challenges ahead, in serving this incredibly diverse and exciting region.”

Launched in May 2015, iflix now serves 18 markets across Asia and MENA with over five million members. In March 2017, the company completed a US$90 million round of funding to support its international expansion. The round added new investors Liberty Global and Zain to the company’s shareholders, which also include Sky, Catcha Group and Evolution Media.