Al Jazeera launches channel on Snapchat’s Discover | Social TV | News | Rapid TV News
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Qatar-based media network Al Jazeera has launched its Arabic news channel on Snapchat’s Discover in an attempt to engage a younger audience.

AJ English HD 5 Nov 2016Discover is an ad-supported channel, which enables publishers to push content out to Snapchat’s users. Launched in January 2015 to provide users with long-form articles and videos curated by Snapchat’s editorial team, Discover was given a makeover in June 2016. Users are now able to subscribe to content from specific media companies.

“This is not simply another attempt to fill a millennial niche. Al Jazeera has assembled a team of young storytellers consisting of journalists, influencers and creative talents from around the region to produce the Arabic content for our Snapchat audience,” explained Yaser Bishr, executive director of digital, Al Jazeera.

“Our digital content is carefully curated and shared among the receptive Snapchat community with an aim to bring them news, current affairs and captivating content.”

Al Jazeera says it will publish news and issues that its audiences are passionate about, with content curated and created with a truly regional and authentic focus.

Mostefa Souag, acting director general, Al Jazeera Media Network, said: “By partnering with Snapchat to push storytelling forward, Al Jazeera continues to work towards informing and empowering our younger audience in the Middle East, North Africa and beyond, through various new and innovative platforms.”

Snapchat has witnessed a rise of over 12 million users in the MENA region, and Al Jazeera believes the social media platform is an ideal platform to reach a young audience.

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