Facebook has expanded its content relationships in an effort to supercharge its original video content slate.
The social network has reportedly signed up Vox Media, BuzzFeed, ATTN, Group Nine Media and others to make millennial-focused shows. These will encompass both long and short-form content with ad breaks, sources told Reuters. Some will be 30-minute scripted shows as well as five- to ten-minute scripted and unscripted offerings.
Facebook CEO Mark Zuckerberg said earlier this month that the company was looking for “anchor content” to beef up its video advertising proposition proposition.
Sources told Reuters that Facebook will pay up to $250,000 to own the longer scripted shows, and will license the shorter ones for $10,000 to $35,000 each. Creators will also get 55% of revenue from ads.