Smart TV, ultra HD boost Freesat fiscal 2016 | Satellite | News | Rapid TV News
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The UK’s subscription-free satellite TV service Freesat has revealed a strong financial year, selling 904,000 TVs and set-top boxes (STBs), an increase of 90% year-on-year.

Freesat 11 May 2016In the year ended 31 March 2017, Freesat’s customer base increased by 58,000 homes, bringing the total number of Freesat homes to over two million. The Freesat app has been downloaded over 800,000 times since it was first launched in 2014. It can be used as a remote control, to set recordings remotely or to plan viewing through the TV guide.

Attributing drivers for the growth, Freesat said that it had identified that an increasing number of customers look to cancel their expensive pay-TV contracts in favour of subscription-free offers. Furthermore, it said that partnerships with Samsung and LG contributed to strong sales figures as a result of the continuing popularity of 4K/Ultra HD and smart TVs. Freesat also launched a new zapper device with Humax with the same premium look as its recorder range and which comes with built-in Wi-Fi.

According to a YouGov poll in February, Freesat’s customer satisfaction levels of 91% were found to be the highest amongst TV providers.

“We’re delighted with the success of 2016 which saw us surpass a milestone figure of two million Freesat homes. Our increase in customer numbers is testament to the great service we offer: a viable alternative to expensive, pay TV services which offers customers a huge range of flexible and diverse content,” commented Freesat managing director Alistair Thom.

“Freesat aims to provide an array of brilliant free content and the latest TV services to our viewers. As more and more channel partners see the value in subscription free TV, Freesat will continue to expand its content offering to bring customers a huge choice of programming, both free and pay. The user experience will also evolve as Freesat focuses on making it easier for customers to find the programmes they want to watch.”
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