TV channel Euronews has changed frequency on Arabsat, hopping onto the satellite operator’s BADR-4 spacecraft with wide coverage across the Middle East and North Africa (MENA).
Euronews will join other regional and international news channels on the BADR-4 News frequency 11996 MHz.“Arabsat is a long-standing partner for Euronews and we warmly thank all the team that supported the launch of the Euronews English frequency to cover this key region,” said Michael Peters, CEO, Euronews.
“With Arabsat we are guaranteed to reach a wide audience which is, in common with our consumers across EMEA, composed of curious and open-minded leaders, interested by our unique positioning. In addition to providing an expert coverage on European news, our multicultural team of 30 nationalities is also our strength.
“Indeed, Euronews journalists are the best qualified to share and analyse the diverse opinions on global events, rather than imposing a unilateral perspective as so often happens in the current news landscape. In a world of infobesity and polarised opinion, this is the uniqueness of Euronews that I’m sure will meet the interests of the Arabsat audience.”
Euronews’ original Arabsat frequency will remain active across the Middle East and North Africa (MENA) till the end of May 2017 and then the channel will only be found via the BADR-4 satellite.
“This move supports our content strategy to deliver specialised video frequencies reflecting market demand to Arabsat audience across the MENA & Europe and ensuring the best free-to-air viewing experience at home,” said Khalid Balkheyour, president and CEO, Arabsat.
