Cadent turns to Telestream for advertising transcoding | Ad Tech | News | Rapid TV News
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Cadent is using the Telestream Vantage Media Processing Platform to automate processes and boost productivity across its media planning and buying operations.

Cadent 25 may 2017When an advertising spot arrives at Cadent’s network operations centre (NOC) in Mount Laurel, NJ, a massive influx of media files must be transcoded, timed, checked, slated and captioned, among other things, in time to meet hard delivery deadlines.

To ensure that deadlines are consistently and reliably met, Cadent said that it migrated to an automated file-based workflow that enables a much faster turnaround using the Telestream Vantage Transcode Pro Media Processing Platform.

“To stay competitive in the advertising business, we need to deliver media that is consistently on time and high quality,” said Joe Kovach, VP, technical operations, Cadent. “So, we needed a solution that would scale with our company’s growth in a stepladder fashion. With Vantage, we’ve been able to scale the platform incrementally to support our growing workload without interruption.”

Vantage performs many essential, automated tasks to process media including: automatically identifying media files that need to be transcoded, executing automated workflow instructions, converting between ProRes, H.264, MPEG2, MPEG4 and other common formats, performing media analysis for quality control, generating low-res proxies of full-res media, and adding Nielsen watermarks (using the optional Nielsen plug-in).

Cadent technicians can view the status of all workflows across the operation on a 65-inch multi-viewer that serves as a dashboard. This gives them visibility over how things are moving throughout the complex, multi-layered infrastructure.

“By the end of 2016, we determined that our media processing volume was over 500,000 files annually, compared to just 38,000 six years ago,” said Ron Dernoski, director of the NOC at Cadent. “And our turnaround time to distribute a group of 100 spots decreased from 24 hours down to two. So, with the same five-member team, we’re now able to ingest, process and deliver a much higher volume of media because of the automated workflow enabled by the Vantage Media Processing Platform.”