Whipclip has relaunched as TV Time, with the recent acquisition of the TVShow Time app.
TV Time provides fans with a platform to extend their TV viewing experience and continue the conversation with other like-minded fans long after the closing credits. Their core, global audience of 17 to 34-year-old TV show superfans use the app to discover and track their favourite shows and connect with others in a spoiler-free community. More than 300,000 fan-generated memes, GIFs and comments are created every month, and you only see reactions from others up until the episodes that have been watched. Today, users check into the app more than 33 million times per month to track and react to TV shows.
Since Whipclip launched in 2014, there have been dramatic shifts in the TV industry, including a significant investment in original TV programming and a transition in television viewing habits to more time-shifted, non-linear watching. In addition, the number of scripted shows on broadcast, cable and digital platforms have increased by 71% in the last five years, the company said.
“We were seeing original TV budgets explode with quality shows popping up everywhere and we reacted to the growing needs our users felt. They were overwhelmed and confused about what, when and where to watch TV,” said TV Time co-founder and CEO Richard Rosenblatt. “What we love about the TV Time app (formerly TVShow Time) is over the last four-plus years, we’ve seen it grow organically and help millions of TV fans extend their viewing experience beyond just watching the show.”
The app recently added the ability to create up to 15-second videos as another way for fans to react to shows they’ve just watched. Users can now create video reactions, add stickers, apply Instagram-like filters and share them across their social channels.