Over half of Spanish Internet users subscribe to pay-TV or over-the-top (OTT) platforms, according to a report from The Cocktail Analysis and Telefónica.
Linear, free-to-air (FTA) TV is losing appeal among connected Spaniards, who find diversity of options in OTT and pay-TV more attractive. Even though FTA leads the rankings in terms of audience and viewing time, only 53% of Internet users have it as their first audiovisual entertainment option.
According to the report, 51% of connected homes have also a pay-TV or OTT subscription, or both. Different subscription video-on-demand (VOD) platforms, such as Netflix, HBO and Wuaki, are already subscribed to by 25% of Internet users, while 16% of them pay for an OTT and a traditional cable or IPTV service.
“While IPTV options have their strength in quad-play and added-value services, OTTs are getting stronger thanks to exclusive access to high-value content (especially series) on a cheap subscription basis,” pointed out the analysis.
Though the report figures were achieved through a survey, they are similar to those reported by the telecom authority, CNMC, which has been pointing out an increase in convergent options through the last two years.
Convergence is “the main reason to subscribe an IPTV service”, said The Cocktail Analysis, and “democratises access to premium TV through business model that adapts better to users’ needs.”