NBCUniversal Telemundo Enterprises is to co-produce original documentary segments with VICE Media, aiming to increase reach among Hispanic millennials in the US.
The VICE-produced short pieces on subjects including music, sports, food and culture will air on Telemundo News. VICE Media will also produce an exclusive one-hour weekly show for Universo, Telemundo Enterprises' entertainment cable channel.
Telemundo has added the VICE partnership to a string of other programming deals inked with companies such as BuzzFeed, Snap, Vox, Mashable, Musical.ly, Tasty, Tastemade and Endemol Shine Latino. All the shows coming out of these collaborations aim to attract young, multicultural, mobile Hispanic audiences.
“As the #1 media company reaching Hispanics online in the US, we are thrilled to partner with leading digi-social and entertainment companies, providing our consumers and advertising partners with ground-breaking content experiences, and solidifying our role in redefining multicultural media," said Peter Blacker, EVP, digital and emerging business, NBCUniversal Telemundo Enterprises.
The agreement has been made public shortly after Telemundo presented its 2017/2018 line-up featuring many hours of multi-platform content, including virtual reality and social TV programming.