Football fans can register to get the free Google Cardboard VR headset from the BT Shop online or from EE stores throughout the UK from 23 May. BT will also be giving them away at London Waterloo, London Liverpool Street and Birmingham New Street stations on 2 June, and also from the BT Sport stand in the UEFA Champions Village in Cardiff Bay across the weekend of the final.
“We’re delighted to be giving people the chance to get their hands on these headsets for free, enabling our viewers to get even closer to the action,” said Pete Oliver, managing director, BT Consumer. This is the biggest club football match in world football and fans and viewers will be able to experience it on BT Sport in the most innovative and exciting way as the two footballing giants Juventus and Real Madrid take on each other for European glory. We believe that VR can offer our viewers an immersive second screen view, which will enhance our coverage. We’re excited to be broadcasting what we believe to be the biggest multi-camera live 360° sporting event ever for the first time to our customers.”