Astro launches free streaming service NJOI Now | VOD | News | Rapid TV News
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Malaysian operator Astro has launched a video streaming service NJOI Now, which offers free access to on-demand box sets, live sports and breaking news.

Astro NJOI Now 19 May 2017The service, which is available on mobile devices and online, will provide programming from Astro Prima, Astro Maya HD, Astro Oasis, Astro AEC, Astro Vaanavil; live local sports on Astro Arena; breaking news on Astro Awani and exam tutorials on Astro Tutor TV.

“Since its 2011 launch, NJOI has had an unprecedented take-up rate with the privilege of serving 1.8 million households today, and a near future potential reach of 12 million viewers. This is as we execute on our commitment to enable the increasingly digital, connected and on demand lifestyle of our customers,” said Rohana Rozhan, Group CEO, Astro.

“With the launch of NJOI Now, all Malaysians can NJOI online and offline access to content on all screens, at home and on individual mobiles. This free service includes access to over 2,200 titles of movie and drama box sets, even tutorials which may be downloaded and stored on the devices and watched at convenience, in addition to live sports and news, ecommerce via Go Shop as well as the viewer’s favourite channels,” he added.

NJOI Now users can access entire box sets of top Malay dramas like Suri Hati Mr Pilot, Isteri Tuan Ihsan, Lara Aishah; the popular variety programme, Meja Bulat Sepahtu; Chinese epic drama, The Legend of Mi Yue, and Tamil travelogue, KL To KaraKaidu. The content list will be refreshed monthly.

“It is no surprise youth are the largest group that utilise digital platform,” said Malaysia’s Prime Minister Seri Mohd Najib Tun Haji Abdul Razak, who launched the video-on-demand (VOD). “They are always looking out for the latest information at an affordable cost. And it is them whom we encourage to be entrepreneurs, to take advantage of the digital economy that is being promoted by the government such as the launch of the Digital Free Trade Zone recently.”