Brazil continues VOD regulation debate | VOD | News | Rapid TV News
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Brazil’s audiovisual agency Ancine has presented guidelines for a national video-on-demand (VOD) regulation that would affect every over-the-top (OTT) player delivering video in the country.

ancine logo 18 may 2017In line with former statements from Ancine, the agency has recommended the creation of a specific VOD law, a regulation encompassing systems and platforms that deliver OTT video. The agency has also said that online video services such as YouTube should be included in the future regulation.

Through a comprehensive analysis and report, only available in Portuguese, Ancine also says that every player delivering VOD OTT services in Brazil should be regulated, regardless of where they are based. Such players would also have to deliver periodical reports including content, users and invoice figures.

Regarding content, the agency is focusing on the need to promote Brazilian content distribution through VOD platforms. According to Ancine’s recommendations, at least 20% of the catalogue should be produced in Brazil, and half of this should be independent.

Ancine has highlighted that Netflix’s current catalogue includes just 0.8% Brazilian content, while HBO Go, which has found an important regional production centre in Brazil, offers 15.3% of local titles.

The agency’s proposal has been made public in order to speed up the debate about VOD regulation, which has been demanded by content producers for the last two years.