Wochit adds Fresco crowdsourced news to social video platform | Deals | News | Rapid TV News
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Social video creation platform Wochit will add Fresco’s vetted library of crowdsourced news content to its own library of pre-cleared assets.

fresco 17 may 2017The deal will benefit media companies using the Wochit platform by giving real-time access to photos and videos captured on-the-scene, wherever trending stories are happening.

The content from Fresco’s 130,000-plus mobile journalists further augments Wochit’s collection of video and images from global sources.

“With our shared commitment to bringing news organizations the freshest content straight from the field, Fresco is an ideal content partner for Wochit,” stated Joachim Schmaltz, VP, global content partnerships, Wochit. “One of the biggest challenges for news organisations has always been proximity. With Fresco’s locally-shot footage and the Wochit platform allowing instantaneous creation, publishers have an even greater ability to quickly create timely social videos and distribute them to the platforms on which audiences are most likely to engage.”

By introducing Fresco to Wochit, whose customers produce more than 30,000 videos every month, local crowdsourced news can now be scaled up to an international audience and distributed to millions.

“As mobile journalism continues to grow worldwide, we at Fresco are excited to enrich Wochit’s expansive library of news photos and videos,” said John Meyer, CEO at Fresco. “Fresco’s dispatch tool empowers smartphone users to capture news happening around them, and allows news outlets to widen their coverage and break stories faster. Paired with Wochit’s tremendous creation and editing platform, publishers will be able to create compelling, local content faster than ever.”