Q1 global LCD TV shipments drop 31% quarter-on-quarter | 4K/UltraHD | News | Rapid TV News
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105 inch CURVED UHD TVPoor sales results in China during the country’s New Year holiday period are being cited as a major factor behind quarterly and year-on-year shipment drops for LCD TV sets in the first quarter of 2017, says research firm WitsView.

The analyst found that for the quarter, shipments totalled 44.05 million units, a decrease of 31% from the prior quarter and a year-on-year decline of 8.4%.

Looking at who were the winners and losers, WitsView found the performance of market leader Samsung in the first quarter did not reveal significant changes even though shipments plunged by 35% compared with last year’s fourth quarter due the seasonal effect. LG Electronics (LGE) had the smallest shipment drop, 12%, compared with the preceding quarter, and the analyst believes that the shipment outlook for LGE is positive as it believes that the company has sufficient panel supply coming from its in-house supplier LG Display. By contrast, WitsView expects Samsung to have its shipments adversely affected by the closure of its panel fabs and the break-off of ties with Sharp.

For the second quarter, WitsView estimates that global TV set shipments will grow by just 8% quarter-on-quarter with the arrival of new products helping shipments bounce. However, it warns that sales momentum will continue to be sluggish in China through to the Chinese Labour Day sales in May and the promotion period for the online channels in the middle of June. It also believes that the outlook for the entire year is not too bright as well with TV sales in North America likely to be impacted by channel distributors’ price hikes in addition to the weak Chinese market. At the same time, prices of LCD TV panels remain high and will keep constraining TV brands’ ability to pursue promotional activities.

Taking account of all these factors, WitsView lowered its projection of 2017’s global TV shipments. The original estimation was around 224 million units. According to the latest revision, global TV shipments will reach 219 million units for 2017, a cut of 2.2% from the original projection. The revised estimation roughly matches last year’s volume.
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