Disney’s Andi Mack scores as top youth telecast | Ratings/Measurement | News | Rapid TV News
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The week’s No 1 TV telecast in the US for youth demographics was Disney Channel's Andi Mack, which soared to series ratings highs and its fourth consecutive week of growth in total viewers (1.8 million).


andi mack 13 may 2017According to Nielsen, Friday's telecast also marked four consecutive weeks of ratings gains and series highs in kids aged 2-11 (992,000/2.5 rating), and three straight weeks of growth in kids aged 6-11 (826,000/3.4 rating) and tweens aged 9-14 (773,000/3.1 rating).

A compelling story of self-discovery from the House of Mouse created by Terri Minsky (Lizzie McGuire), Andi Mack stars Peyton Elizabeth Lee in the title role. In the latest episode, a conflicted Andi finally tells Jonah Beck that she saw his girlfriend Amber with another boy, a disclosure that backfires when Amber humiliates Andi in front of Jonah. The next day, Bex allows Andi to stay home from school – and she's there when her father, Bowie, arrives unannounced on their doorstep to meet his daughter for the first time.

The show has amassed over 11 million views to date across key digital and social platforms YouTube (4.1 million), Disney Channel VOD (3.5 million), the Disney Channel app (2.5 million) and Facebook/Instagram Stories (1.3 million). The series has an engaged social audience across Facebook, Twitter and Instagram with 1.3 million total engagements and 2.3 million total impressions to date.

The series also has reached 20.2 million total viewers to date on linear TV, including 7.2 million kids aged 6-14 and 6.6 million adults aged 18-49.