Telemundo bets on VR, social TV formats to revamp TV experience | Social TV | News | Rapid TV News
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NBCUniversal Telemundo Enterprises has announced its 2017/2018 line-up, featuring over 850 hours of new formats and multi-platform content, including virtual reality and social TV programming.

reina sur telemundo 13 may 2017Telemundo's primetime programming line-up will see the premiere of three new series, featuring revamped formats far from the traditional soap opera shows. The NBCUniversal network is preparing for the anticipated return of La Reina del Sur and five new mini-series, including a TV show based on the life of Luis Miguel and El Secreto de Selena, the story behind the death of the beloved Mexican-American singer, Selena Quintanilla.

On the digital front, the network presented a VR experience for the 2018 FIFA World Cup and Double Acción 52, as well as a digital bilingual reality show, the first-ever Hispanic Snapchat show and two multiplatform content collaborations with BuzzFeed.

Along with the soccer virtual reality experience, Telemundo has presented the Spanish-language broadcast of the 2018 FIFA World Cup Russia next season. Telemundo Deportes' will feature more than 700 hours of coverage not only through linear channels, but also available via live stream on desktops, tablets, Telemundo Deportes app, and on connected TV's, including Roku, Apple TV and Amazon Fire.

“Latinos are evolving and they are influencing our economy and mainstream culture more than ever,” said Cesar Conde, chairman, NBCUniversal Telemundo Enterprises. “Telemundo has evolved with them by offering innovative entertainment, news and sports, fulfilling their growing appetite for quality programming in Spanish across all platforms."