The Spanish-language multi-channel network (MCN) has launched 2btunes, an online video branch to focus on music talents on YouTube.
The move has been announced just as MCN’s videos have reached one billion monthly plays on YouTube and its channels have exceeded 100 million subscribers. Launched in Spain in 2014, 2btube is also going through an international expansion phase, especially eyeing Latin American online video creators and talents.
According to the company, the launch of 2btunes caters for the special needs of music video management, as such content needs a dedicated team of experts in distribution, monetisation and rights management.
“Through 2btunes we’ll help music talents to increase audience and fans, while protecting their content, growing distribution and maximising incomes across several digital platforms,” said Fabienne Fourquet, CEO, 2btube.
Though the focus is on YouTube, 2btunes will also offer distribution services across 150 digital platforms, such as Spotify, iTunes or YouTube Music.
The launch of the specific music branch builds on MCN’s former successful music video experiences. Over 20 music YouTube channels are already working with 2btube, including artists like Alex Aiono and Natasha Bedingfield in the US, Piter G and Keyblade in Spain, and Saak and Pablo Campos in Mexico.