Chinese mobile video sector soars | Media Analysis | Business
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Research from eMarketer has found that China will have more than 435 million mobile video viewers in 2017, the rapid growth driven by what the researcher says is a seemingly insatiable demand for content and services.

chinamobilevid 1May2017The research, based on data from Cheetah Lab, reveals a highly competitive mobile video sector whereby the top provider, Tencent Video, has just a 15.1% share of the market, closely followed by Baidu-owned iQiyi which claims only half a percentage point less. These two are some way ahead of third-placed Youku (6.36%), which is followed by Mango TV (2.41%) and leTV (1.91%).

Cheetah Lab also found that the country’s top video platforms are rapidly shifting their business models away from advertising and toward subscriptions. While subscriptions made up only 3.4% of digital video revenues in 2011, it expects that proportion to rise to nearly a quarter of all video proceeds by the end of 2017.