The QYOU has launched in south-east Europe with United Group.
United Group is bringing the QYOU’s curated channel of ‘best-of-the-web’ video to television customers in four markets with a multi-year agreement: Serbia, Slovenia, Bosnia and Herzegovina, and Montenegro. The deal marks the QYOU’s first entry into this region and signifies further expansion for the company in Europe.
“Short-form digital first video is a ubiquitous entertainment format in everybody’s lives,” said Suzana Radosevic, content management director at United Group. “Our goal is to continually evolve our service offerings in line with the tastes and preferences of today’s consumers and so making a place in our TV offer for the kind of high quality premium video the QYOU programs helps us achieve that.”
Amory Schwartz, QYOU EVP of sales added: “This region is home to a really vibrant and creative online video community. United Group’s decision to feature our channel on their services is a recognition of how deep the fan-base is for this type of content, and we’re thrilled to be part of the innovative service they are delivering to their subscribers.”
The QYOU’s content is already live on digital platforms to customers in Serbia, Bosnia and Herzegovina and Slovenia, and will be in Montenegro soon.