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Massive Interactive has unveiled a major update to AXIS, its video merchandising platform, offering operators the ability to package, present and monetise video assets in real-time across any device.

Debuting at NAB 2017, the real-time video merchandising software provides an alternative way for broadcasters, telcos and studios to target customers with updated presentation, content, special offers, discounts or pricing across all devices in market. The new technology is attributed with allowing operators to make no less than a ‘dramatic’ shift in how they optimise video applications to increase engagement levels and reduce customer churn.

New functionality empowers operators to use their video applications to increase revenue by instantly responding to the latest trends or developments, connecting viewers with the right content at the right time and across any device to achieve their business goals.

A segmentation tags feature offers content schedulers and product managers the ability to personalise subscriber experiences. This means service providers now have the power to respond directly to A/B testing and audience behaviour. Massive claims that this sets new industry benchmarks in targeting content to separate audience groups through unique user experiences.

Other features are designed to make it simple to generate new collections from a video catalogue, while an enhanced live/linear management features enable video service operators to manage the presentation of live channels and EPG metadata. With the power to add linear schedules to any video asset, and schedule a broad range of live and EPG components, Massive claims that video service providers can now curate truly content centric experiences that seamlessly blend live and on-demand.

“While video apps are the primary means to connect viewers with their TV shows, movies and other content they are watching, what is essential to our customers is a platform that creates a truly flexible video retail environment,” said Massive Interactive CEO and co-founder Ron Downey. “Massive has established a new standard to optimise the online ‘retail’ experience in the multiscreen video space.”
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