NAB 2017: Telstra to advance fair for media delivery in data centre | Infrastructure | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
Leading Australian telco Telstra is to become one of the first operators to virtualise media processing functions as micro services and centrally orchestrate media operation flow through cloud infrastructure.

MEDIAFIRST 27APRIL2017As part of its strategy to roll out its Media Cloud platform for media workloads, the operator will implement fully a virtualised Ericsson Media First Video Processing platform solution suite to process and deliver file-based and live or near-live content ready for broadcast.

With predicted growth in video consumption and related bandwidth requirements, the optimisation of video processing and distribution is a strategic priority for Telstra. The Media First all-software video processing portfolio will also support the deployment of advanced broadcast services like HEVC head-end functions. The headend enables advanced format transcoding and streaming functions. Also, all-software functions can be orchestrated directly via micro-services across the network.

“Setting up broadcast configured cloud native processing, storage, and network capabilities across our network, will enable us to offer broadcasters services to run traditional high bandwidth intensive media applications where and when they are needed,” explained  Telstra director of media Gary Traver. “The Ericsson Media First functionality will complement and enhance broadcast media workloads we are already working on with other technology suppliers. It is also designed to support services transported across our media-specific global networks. Telstra's goal for the broadcast sector is to provide reliable and resilient network access, with strong bandwidth and latency requirements, supporting broadcasters in their shift toward use of IP processing for broadcast content.”

Ericsson believes that with fully virtualised video processing, operators can better capitalise on consumer demand for new services in areas such as HD and Ultra HD, virtual and augmented reality, along with new enterprise opportunities. “By deploying the latest HEVC technology, operators like Telstra can quickly and easily increase the number of services distributed, while maintaining the best picture quality, and without requiring additional bandwidth,” added Elisabetta Romano, ** Ericsson vice president and head of media solutions.