NAB 2017: Verizon on the Levels with integrated workflow services | 4K/UltraHD | News | Rapid TV News
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Verizon Digital Media Services and Levels Beyond have partnered on a platform that supports workflows from broadcasters and over-the-top (OTT) providers.

VErizon 21 Oct The Reach Engine from Levels Beyond will power the MX: Orchestration feature within the Verizon Media Xperience Studio from Verizon Digital Media Services. The content intelligence that comes from managing assets within Reach Engine will complement the Verizon Media Xperience Studio.

“Our combined solution allows customers to manage the complete video lifecycle from a single Web-based platform,” said Ralf Jacob, president, Verizon Digital Media Services. “Our digital media platform already provides single-format media processing for the highest quality playback across devices and industry-leading content delivery. Now by incorporating Levels Beyond's Reach Engine into the Verizon Media Xperience Studio, broadcasters can streamline asset management and metadata collection, and can easily orchestrate the creation of multiscreen applications, analytic aggregation, and ad and subscription models.”

Content owners will be able to manage content workflows from production to multiscreen video delivery, receiving detailed information across a piece of content's entire lifecycle. They will also have access to in-depth insights, from content costs to revenue generation, throughout playout on OTT and syndicated platforms.

“Early reviews with customers have been phenomenal; the ability to plan a content cycle and measurably automate it all the way to the consumer is an industry first,” said Art Raymond, CEO, Levels Beyond. “Together with Verizon Digital Media Services, we are driving the industry into the future by offering intelligence at every step from content automation to delivery to each individual end user.”