As part of its strategy to offer customers the opportunity to have pick and pay à la carte premium channels, FreeCast plans to deliver a competitive pay-TV experience over-the-air using the new ATSC 3.0 standard.

FreeCast's soon to be launched ONE set-top box (STB) product is slated to play a key role in this offering, adding elements of the current pay-TV experience to a next generation broadcast line-up. It will offer an interactive programming guide for this over-the-air content, and a platform for over-the-top (OTT) content including films, TV shows, Web channels, live events, radio stations and music videos.
“We're at a point where cable and TV don't have any need for each other. Increasingly, that cable into your home is a pipe for Internet service,” explained FreeCast CEO William Mobley. “ATSC 3.0 is exciting because it's going to allow us to deliver a very complete TV experience wirelessly. It's over-the-air just like your antenna TV today, so it's not clogging your bandwidth. This means that a consumer needs only an HDTV antenna, our ONE box, and basic internet service. It's an extremely low cost formula for TV service that doesn't skimp on features or convenience.”