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Ericsson is implementing a new end-to-end primary HD distribution system for Mexico’s leading broadcaster and content provider Televisa.

The system features Ericsson’s AVP encoder with the latest HEVC compression module, the MX8400 multiplexer and many RX8200 HEVC receivers with integrated DVB-S2X de-modulator. It enables Televisa to efficiently deliver content to digital ATSC stations distributed throughout Mexico.

Through the new equipment, Televisa can increase the number of high definition services it distributes while maintaining picture quality without requiring additional bandwidth. Televisa has also selected Ericsson’s management platform nCompass Director, which offers a more flexible approach to managing and protecting content delivered to its affiliates.

“This new agreement is the next milestone in our long-standing relationship with Televisa. Ericsson’s latest portfolio incorporating HEVC HD compression technology and DVB-S2X transmission technology will play a fundamental role in enabling more expansive HD content delivery without increasing demand on valuable satellite bandwidth,” said Elisabetta Romano, VP and head of media solutions at Ericsson.

Ericsson has worked with Televisa for over 25 years. Nearly a decade ago, Ericsson helped Televisa to migrate from its original Ericsson supplied MPEG-2 SD system to an MPEG-4 AVC SD, enabling the broadcaster to become the first to market with HDTV in Mexico.