Booming over-the-top video set to overtake TV within five years | OTT | News | Rapid TV News
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level3OTT 21april2017Within the next five years, viewership hours of live linear streaming over-the-top (OTT) video will surpass those of traditional broadcast TV, according to the third annual OTT Video Services Study.

Based on responses from almost 500 media industry professionals, the study from Level 3 Communications, Streaming Media and Unisphere Research found that more than a quarter of participants expect OTT year-over-year revenue growth in 2016 to 2017 to increase as much as 25%, and about half of respondents anticipate growth of anywhere between 30-50%. Nearly two-thirds of respondents indicated that OTT-related services will account for more than a quarter of their overall business over the next three years.

The latest study did find some new trends, notably that bandwidth limitation challenges are giving way to concerns around quality of service and quality of experience. In addition, while VR-video garnered notable attention in the previous survey, the 2017 OTT Video Services study found that respondents are focused on both higher frame rates (HFR) and high-dynamic ranges (HDR). Almost half of respondents offering or planning to offer both options, while an additional fifth were focusing only on HFR delivery, such as 1080p60, which is often used to smooth out sports content.

“Viewers continue to show they want the flexibility to consume content on multiple screens. To keep pace with this shift, content providers need more than pure-play CDN solutions,” commented Level 3 chief marketing officer Anthony Christie. “They need high-performance network solutions that can scale as their customer base grows in size and geography to deliver a consistent, reliable experience – whenever they want, wherever they are and on any device they choose.”