Hotstar passes 100MN downloads from Google Play | VOD | News | Rapid TV News
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Indian video streaming service Hotstar has become the first local service to exceed 100 million downloads on the Google Play Store.

hotstar logo 21 AprilThe Star India-owned digital platform has now registered a cumulative total of more than 200 million downloads since its launch in 2015, via Apple’s App Store and Android app stores.

Hotstar has recently revealed impressive growth in viewership over the past year, including a five-fold rise in watch time and a 12-fold increase in concurrent viewership on the platform. Hotstar offers most of its content free of cost, though it recently introduced a pay wall that provides some popular international TV series and films for a monthly subscription fee of INR199.

The video-on-demand (VOD) service is currently streaming live cricket from this year’s Indian Premier League (IPL) and claims to be the primary screen for viewers in India’s major cities (those that have over one million inhabitants). It has held the digital rights for the IPL for this and the previous two seasons, but next year will have to bid to retain them.

Hotstar hopes to attract 100 million viewers on its own platform to the current IPL tournament and 130 million digital viewers overall, according to ScrollIn. For IPL 9, Hotstar claimed around 77 million viewers out of 100 million digital viewers. The T20 cricket league hit the billion mark in TV viewership in 2016.

Broadcaster Sony Pictures Networks (SPN) India has announced this season’s IPL has already registered a cumulative reach of 295 million viewers across 13 matches, making it the highest ever cumulative reach during ten years of the tournament. The VIVO IPL 2017 matches are being broadcast in India on Sony MAX, Sony SIX and Sony ESPN.