Viacom moves into YouTube content creation in LATAM | Media Investment | Business
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Viacom International Media Networks has acquired a majority interest in Porta dos Fundos, a Brazilian producer of independent short-formats.

porta dos fundos 21 april 2017The acquisition will add one of Brazil’s leading independent comedy content producers and one of the most influential global YouTube channels to the Viacom portfolio, extending the company’s content creation pipeline in Latin America.

Founded in 2012 by Fabio Porchat, Antonio Tabet, João Vicente de Castro, Ian SBF and Gregorio Duvivier, Porta dos Fundos is well known in Brazil for creating short-form comedy sketches and television programming. The company’s YouTube channel is also a top ten most-subscribed-to global entertainment channels, with over 13 million subscribers.

Through the combination of Porta dos Fundos with VIMN’s pay-TV networks, which include Comedy Central, MTV, Nickelodeon and Paramount Channel, Viacom aims to further strengthen its position in Brazil.

“As we continue to build scale in the Latin American region, our investment in Porta dos Fundos furthers our commitment to the Brazilian market and increases our ability to create innovative content, often native to digital platforms, which will complement our existing Viacom brands and capabilities,” said Pierluigi Gazzolo, president of VIMN Americas who will oversee the business.

“The venture is a big step for the group towards expanding into the international market, with new global opportunities for our portfolio both on and offline,” added Tereza Gonzalez, CEO of Porta dos Fundos. “Additionally, the deal provides exceptional distribution channels for our content.”

Both companies worked together before on the coproduction of Portatil, a five-part series that showcased Porta dos Fundos’ theatre show and aired on Comedy Central Brazil in 2016.

Under the terms of the transaction, VIMN has an option to further increase its ownership position in Porta dos Fundos in the future. The deal has been reached shortly after Viacom completed the acquisition of Argentina’s Telefe in a move also set to strengthen the position of the US media giant in Latin America.

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