launches ad conversion analytics | Ad Tech | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our cookie policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close] has debuted real-time conversion analytics, which connects TV ad impressions measured from ten million smart TVs to digital KPIs such as Web visits, registrations and purchases.

ispot tv 20 april 2017Built on top of’s real-time catalogue of TV ads with on-screen impression verification, the conversion analytics provide customers with a picture of which ad creatives, day parts, shows, networks and frequencies drive the best return on investment.

iSpot’s attribution platform has been in beta testing over the past six months with a group of 20 TV advertisers across a variety of industries including wireless, auto, financial services, e-commerce, online services and others.

As ads get de-coupled from shows and consumers shift between linear and on-demand streaming services, mapping ad exposures and performance is a major challenge for networks and brands.

“The days of guess work attribution and big-money, small-panel insights are numbered. Brands need to make decisions based on behavioural data at scale,” said CEO Sean Muller. “CMOs are tired of guessing audience sizes and impact of their various TV campaigns and buys. They want to know the relative conversions driven by TV the same way they can on digital platforms.”

iSpot tracks TV conversions across national, local, video-on-demand (VOD) and time-shifted ad views.