Vimeo enhances OTT platform, appoints sales SVP | Infrastructure | News | Rapid TV News
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Vimeo has enhanced its over-the-top (OTT) product, VHX, to support ad-supported video for VHX-powered partner channels, among other things.

Vimeo VFX 3 May 2016The platform additions include the ability to integrate ad-supported videos with Google DoubleClick for Publishers (DFP); player SDKs for web, iOS, and Android to build custom OTT apps; in-app subscriptions APIs for iOS, Android and Roku; full support for Google Widevine, Microsoft PlayReady, Apple Fairplay and other studio-approved DRM systems; bulk video ingestion; and a metadata API.

“Many of our OTT partners view advertising and freemium plans as an interim step for driving premium subscription sign-ups,” said Jamie Wilkinson, GM of the Vimeo OTT Services group. “ remains ad-free but we are excited to now offer advertising monetisation for partner owned and operated sites and apps. Moreover, we are releasing a series of product enhancements and new SDKs to provide support for those leveraging custom development.”

In a separate move, Vimeo has also appointed Josh Normand as SVP of sales. Normand will oversee sales efforts to further expand VHX and other upcoming products and offerings. He previously served as the VP of sales for North America and EMEA at Brightcove, where he was responsible for leading strategic sales efforts within the digital media segment and managing the company's sales force across the North American and European regions. Prior to joining Brightcove, Normand held senior sales leadership positions at Adobe, Macromedia and Allaire.

“Josh joins Vimeo to help expand our suite of video products during an exciting period of industry growth” said Mike Weissman, COO. “Josh’s track record, relationships and wealth of experience make him an asset to the company.”