The US Hispanic media group Univision has launched a podcast and live streaming platform to extend the reach of its radio stations.
With tech-savvy Hispanics in the US significantly over-indexing as owners or intenders in categories like smartphones and streaming, Uforia Audio On-Demand aims to serve as an innovative on-demand audio platform tailored to the needs of its audience.
“Uforia Audio On-Demand harnesses the power and scale of our radio and digital properties to enhance our consumers’ experience and further expand our content’s reach,” said Sameer Deen, senior VP, Univision Digital. “The platform puts more of the content our audience loves at their fingertips, offering on-demand streaming whenever and wherever they want across multiple platforms.”
Univision’s podcasts available on the Web-based, responsive platform include both local and nationwide shows including Epicentro, En Boca de León, El Show de Alberto Sardiñas, El Poder de Tu Historia, Coquenetas Positivas and A Bordo Podcast.