Under the terms of the agreement, every Chivas home game will be broadcast live in Cinepolis theatres across the country. The deal will kick off with the Copa MX final next Wednesday (19 April) between Chivas and Morelia.

Through this announcement, Chivas and Cinepolis extend their former partnership, which brought this season’s games to Cinepolis Klic, the company’s streaming platform. “This agreement further strengthens the alliance between both companies, which started in November 2016,” said Chivas in a public statement.

The partnership extends through to the end of Torneo Clausura 2019 and will bring Chivas’s home games to 100 theatres across 25 Mexican cities.

After having problems gaining traction through its own over-the-top (OTT) platform, Chivas seems determined to increase its reach by partnering with well-established media and broadcasting companies.

The games are currently available through Chivas TV, Claro video and Cinepolis Klic, to which TDN (Mexico) and Las Estrellas and blim (Latin America) joined last week following a major agreement with Televisa.