Millennials mark the frontier of Spain’s linear TV | VOD | News | Rapid TV News
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Seven in 10 Spaniards under 35 watch more YouTube than linear TV, with video-on-demand (VOD) growing as the third video option, according to a survey carried by trends website Cultture.com.

video onlineThe study showed that Spanish television seems to be failing to attract the youngest segment of the audience, whose entertainment demands are better covered by the popular online video platform.

Following the responses of 1,700 people aged 18-35, the report shows 72% of them consume more video on YouTube than through any other platform. A fifth of the respondents still watch more linear TV and 7% of them prefer on-demand platforms.

According to the survey, almost half of Spanish millennials (47%) don’t like linear TV programming, 38% of them don’t like not being able to watch what they want and 11% don’t like the low interaction with the platform.

Still, over half of the respondents said there is a chance they will start watching linear TV again if there is a show that gets them hooked.

“The most optimistic point is that TV is not yet stigmatised by this segment of the audience, which is still willing to give it a chance,” concluded the report. “Now, the ball is in TV’s court if producers and networks are still willing to take risks or, on the other hand, have given up on the new generations of viewers.”
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