TiVo intros new metadata packages | Infrastructure | News | Rapid TV News
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PVR pioneer TiVo Corporation has introduced its Studio, Broadcast and Network metadata packages.

tivo metadataThe enhanced metadata, incorporating themes, keywords, images and related programmes, is aimed at allowing studios, broadcasters and networks to increase the visibility of their catalogues.

A knowledge graph engine is designed to provide discovery systems with a deeper understanding of entertainment content, how it relates to each other and the strength of those connections. It enables more contextually-relevant discovery experiences by assessing what is happening in a specific part of the world at any moment and relating that to entertainment content to anticipate what viewers will want next.

TiVo’s machine learning technology, claimed to be unique, sees use identifying relevant connections between content along with the strength of the relationship, enabling search and recommendation systems to present related content when appropriate. For example, articles on a content producer’s web properties can now be mapped to informative profile pages, creating more opportunities to consume media.

The platform also continuously assesses the popularity and relevance of content. This is said to allow discovery systems to anticipate consumers’ interests and more effectively merchandise catalogues by prioritising and promoting popular content. For example, recommendations need to be aware of popularity in order to find the right balance between giving a certain amount of familiar recommendations to gain trust, while also giving a certain number of novel recommendations that enable discovery. Popularity can also be used to prioritise predictive search results, connecting users with the content they’re looking for as quickly as possible.

An expanded set of descriptive metadata creates new ways to discover content, increasing the visibility of a content producer’s catalogues. For example, keywords that provide a deeper understanding of content enable more relevant recommendations and make content more searchable.

“Studios, broadcasters and networks make large investments to bring the most compelling content to their viewers, but they frequently have large untapped back catalogues that are not being maximised against an increasing number of fragmented distribution opportunities,” said Roz Ho, SVP, GM of Metadata, TiVo. “By analysing these catalogues, TiVo can build stronger connections and deliver enhanced metadata that will better optimise the content for greater discoverability.”