Verizon aims to boost OTT efficiency with content intelligence system | OTT | News | Rapid TV News
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In what is called a first of its kind launch, Verizon Digital Media Services is to release a cloud-based content intelligence system (CIS) designed to automate and simplify the online video production and distribution pipeline.

VErizon 21 Oct The new Verizon Media Xperience Studio is targeted at broadcasters, over-the-top (OTT) providers and online video distributors, all while offering timely and will see use orchestrating and optimising OTT workflows while providing key performance, revenue and cost insights.

The solution unites the capabilities of a content management system, a digital asset management system, a playout workflow system and an app builder into one single cloud-based system. It will offer a content intelligence experience that orchestrates and streamlines the movement of metadata and digital media assets through production, approval, distribution, monetisation and consumption by viewers on connected devices. Verizon notes that by acting as the single source of truth throughout the process, the CIS will allow content owners to gain greater operational efficiency and to glean deeper insights into performance, revenue and costs.

“Development of the Verizon Media Xperience Studio began after extensive conversations with leading TV everywhere and OTT providers, who are often lacking the data to determine if a piece of content they produced or licensed is making money,” explained Verizon Digital Media Services president Ralf Jacob. “This lack of visibility is often a symptom of multiple supply chain providers being loosely stitched together, where data is difficult to standardise and aggregate. Ultimately, complex systems and poor insights result in additional costs, delays in launching new content offerings and content being mismatched with viewer preferences. The Verizon Media Xperience Studio was built to overcome all of these challenges.”

The Verizon Media Xperience Studio will be demonstrated at the 2017 NAB Show.