Greatest IP advantages in video production environments | Infrastructure | News | Rapid TV News
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Research into production environments by Ooyala and the Digital Production Partnership (DPP) has found that in half of all use cases, users would see the greatest ROI by adopting IP-based broadcasting techniques.

Ooyala 7 April 2016Surveying nearly 30 companies across the video supply chain — including ITV, Sky, BBC and Sony — the study analysed where IP migrations will result in greater cost-savings, cost-avoidance, creative benefits and competitive advantages.

These were found to be IP Distribution for companies with Internet-first distribution services and over-the-top (OTT); live streaming where companies are distributing live content across devices and social platforms; single camera shooting for companies accessing on-site footage via the cloud; media management in cases where firms are managing, moving and storing media; cloud playout for linear tv stations adopting cloud-based services

The findings also show media companies with online distribution at the heart of their business, particularly OTT services, will find the greatest value and ROI in adopting IP-based technologies. Other areas that IP disruption will impact are asset management, cloud playout and post-production, benefiting from technologies that reduce manual-labour costs such as automating metadata insertion.

“The fact is, the move to IP has inherent benefits for many processes, but only specific environments will see the greatest benefits and highest returns today,” said DPP managing director, Mark Harrison. “Within a few years, IP infrastructure may be essential in doing business because of the impact it is having across media companies and distribution.”

“As the first in the industry, the report brings to light the ROI opportunities for producers, broadcasters and media companies to adopt IP processes,” added Ooyala co-founder and SVP of products and solutions, Belsasar Lepe. “Media logistics solutions like Ooyala Flex provide the ability to connect inherently disconnected and on-premise systems so companies can take advantage of IP benefits immediately or incrementally as needs change over time.”