Telemundo claims to have been the only Spanish-language network in the US with year-on-year growth during primetime, closing the gap on Hispanics' favourite Univision.
According to Nielsen’s March audience figures delivered by Telemundo, the network’s viewership grew by 11% among adults 18-49 and 15% among adults 18-34. The network's closest competitors continue to decline compared with last season, with Univision at -13% among adults 18-49 and -11% among 18-34, and UniMas at -13% among adults 18-49 and -28% among 18-34.
Regarding programming, Telemundo's series El Chema ranked as the most-watched show at 10pm regardless of language among adults 18-34, and third across all broadcast networks among adults 18-49, outperforming ABC. El Chema has also been the No. 1 Spanish-language programme at 10pm among adults 18-49 and 18-34, beating Univision every single week since its premiere on December.
Telemundo claims to have finished its best first quarter in the network’s history, up 12% year-on-year among adults 18-49 and up 6% among total viewers.
However, Univision is still the No. 1 Spanish-language network in the US, also according to Nielsen figures.