Mediaset bans ad-blocking across its digital properties | Ad Tech | News | Rapid TV News
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In a bid to increase online video profitability and maximise advertisers’ visibility, Mediaset has decided to ban all ad blockers from its digital portfolio.

mediaset webAs part of a revamp for all its online platforms, the company has announced that ad-blocker systems must be removed from browsers and devices in order to access its digital content. The move aims to “guarantee free quality content, the return of the investment for advertisers and the creation of a sustainable digital business model,” it said.

Mediaset has also launched a new responsive design for the sites Telecinco, Cuatro, Divinity, Factoría de Ficción, Energy and BeMad, targeting the increasing mobile audience, and has enabled new formats of advertising integration, such as sticky ads.

Along with the technical features, Mediaset’s advertising company, Publiespaña, has launched new commercial options and formats, hoping to meet the new demands of advertisers.

The strategy comes after months of strong growth in the online arena, both through Mediaset’s websites and its app portfolio. In addition, the media company has proven the loyalty of its audience. According to the latest figures, Mediaset’s online viewers play on average over 40 videos and 220 minutes per month.