The NBL, which includes eight teams from around the country, attracts more than 750,000 spectators each season, as well as prime time television audiences for games broadcast nationally.

“VR offers an exciting opportunity to create new content and experiences for sports fans around the country, and we look forward to collaborating with Accedo and HTC VIVE, two leading experts in the field,” said Jeremy Loeliger, CEO of the NBL.

Accedo and HTC also plan produce a series of joint seminars and participate in various industry speaking engagements.

“The video experience will undoubtedly change as VR technology matures and services become more mainstream,” said Rikard Steiber, president of HTC Viveport. “Accedo brings a strong perspective, leadership and experience in the video industry, and we believe this partnership can stimulate innovation and cross-collaboration that will benefit content owners such as the NBL, and ultimately video consumers.”

“HTC VIVE is recognised as a leader within virtual reality and we are thrilled to be working together with them to jointly educate and help the video industry embrace the game-changing opportunities offered by this exciting new technology,” added Fredrik Andersson, SVP business development at Accedo. “Together with our clients around the world, including the Australia National Basketball League, we can create bold and dynamic experiences that will shape the future of virtual reality.”