Bloomberg translates across LATAM | Broadcast | News | Rapid TV News
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Bloomberg Television has debuted live Spanish-language translations via closed captioning technology across the 17 Latin American countries in which it is broadcasting.
bloomberg televisionThe service has just begun testing and will expand to a seven days a week feature in Argentina, the Caribbean, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

“We are delighted to offer our Latin American audience live translation to enrich their Bloomberg TV experience and attract new viewers in the region. We believe this will provide greater value to both our distribution partners and advertisers in the region,” said Josh Rucci, GM and global head of Bloomberg Media Distribution. “Bloomberg Media intends to be the leading provider of global business and financial news across all platforms, and expanding audience and growing partnerships in Latin America is a critical component of accomplishing this goal.”

Among the programming set to add the live closed captioning feature, Bloomberg has included Daybreak: Americas, Markets: Americas, What’d You Miss, Big Problems/Big Thinkers and Businessweek Debrief.

The company also expects to add live translation on El Financiero|Bloomberg, Bloomberg’s partner channel in Mexico, by the end of April.